Week 5 EOC: Apple VS Samsung Battle

The battle between Samsung and Apple seems to be never ending. Many people think the whole controversy is very immature and unethical. I guess I'd say I agree. However, I have to take a moment and put myself in the shoes of each company. It would be extremely annoying and stressful if another business wanted to steal my idea. "The Apple v. Samsung saga began in April 2011, when Apple (AAPL, Fortune 500) accused Samsung of "slavishly" copying the iPhone and iPad. Samsung replied by counter-suing Apple, accusing the Cupertino company of infringing on its software patents."

Apple doesn't want Samsung or any other companies stealing their innovative ideas. "The ITC on Friday ruled that Samsung violated Apple's patent that covers swiping your finger across the display of a device. Because Apple invented swiping, right?" It's hard for companies to keep up with Apple, because they are constantly coming up with new ideas. Companies like Samsung need to learn how to think more outside of the box. 

"Not many users switch from Apple to Samsung at only 11%. This is critical to Apple’s long-term survival since Apple users are sticking with iOS and not defecting to Samsung, the biggest Android player by far." So far, Apple seems to always "win" in these battles. Their brand continues to be favored amongst most consumers. It'll be a surprising day if Samsung ever comes up with an idea that Apple wants to steal. (just saying...)